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Tuesday, December 9, 2014

Marina Kuperman's Testimonial CEO travelexperta.com - falconwebsoft.com

Marina kuperman villatoro CEO travelexperta.com “ I needed my blog transferred from Blogger to wordpress. With all the problems it goes thru for the change, touhidul haque, managed to work around them all and most importantly kept all my links the same as before, managed to get my URL which had serious locking problems, unlocked and moved as well, and did a great job with all my requests. ”

Thursday, September 4, 2014

12 benefits of WooCommerce

12 benefits of WooCommerce


WooCommerce is a free WordPress plugin that is really useful for ecommerce businesses. This plugin was created in 2011 and is now used by thousands of ecommerce websites worldwide. It is an easy toolkit that lets you sell anything you want online. If you are thinking about creating your own online store, you definitely should give WooCommerce a chance. It does not take very long to install and works great. Here are 12 benefits of WooCommerce.

1. It's Free


There is no shortage of high quality ecommerce CMS currently on offer, all of which endeavour to help merchants sell online easily and innovatively. Most of the time, the only drawback is that they all come at a price. All except WooCommerce that is.

WooCommerce is completely free to download, right now. Yet, despite being free and open-source, WooCommerce offers extensive features out of the box, whilst also being extremely flexible both by nature, and via the additional of extensions, which I will mention later.

2. Huge Flexibility


Perhaps one of WooCommerce's biggest benefit to ecommerce newcomers, is that merchants using the platform can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things.

Products can be categorized, given sale prices, independent attributes, and more. Additionally, WooCommerce stores are capable of selling physical, virtual, downloadable and even affiliate/external products.

3. More Than Ecommerce


WooCommerce doesn't force users to go beyond their comfort zone when building their online store, yet at the same time, it readily opens the door for more than just ecommerce.

For example, WooCommerce users can build a fully functioning store within a professional website, alongside an integrated blog. All of these dimensions of a business' online presence are harnessed in one place, and presented together seamlessly, and it's all thanks to WooCommerce being a WordPress based platform.

4. Familiar Friendliness


Speaking of WordPress, the hugely popular CMS supports over 51% of the top million websites currently in existence, and so it would be fair to say that many ecommerce startups will have had the pleasure of using WordPress, for similar, or unrelated online project.

With WooCommerce being a WordPress plugin, past users of the platform will benefit from being able to recognize the user-friendly WordPress interface. That kind of familiarity when building an online store could easily save time and confusion, whilst bolstering creativity.

5. Vast Customization Options


Being free hasn't made WooCommerce a rigid platform. In fact, there is a lot of room to customize and tweak your online store to a level of uniqueness.

Currently, users can choose between 39 different WooCommerce enabled themes - many of which are free, via the WooThemes Store. Once a theme has been selected, you can then get to work on changing pre-set CSS styles and colour themes, tweaking the code and experimenting with the special features which each theme offers.

6. Professional Yet Simple


Although WooCommerce is a free, user-friendly ecommerce platform, you shouldn't let that fool you into thinking it isn't a professional online store solution - because that's exactly what it is.

Built into the platform can be found detailed order tracking and customer engagement tools, which allow merchants to view past and open orders, update delivery statuses, apply discounts and so forth. In fact, tax settings, inventory management, shipping options, coupon codes and pretty much everything else you need for a professional ecommerce setup, is part of WooCommerce, right out of the box.

7. Analytics Made Easy


A core tool used by any website owner, is their analytics tool. Many ecommerce startups may not know how to apply an analytics system to their website, nor will they know what statistics need focused analysis. Thankfully, WooCommerce has such merchants covered.

The built in analytics system makes a wide array of statistics crystal clear. Figures like total sales, sales by date, average order totals, individual customer statistics and much more are all neatly presented via graphs, without the user ever having to leave their admin panel. It's that easy.

8. Apps Galore


As it is, WooCommerce has the ability to help any aspiring online merchant set up, and run his business easily, and professionally. Yet, for those looking for extra functionality, WooCommerce once again doesn't disappoint.

There are hundreds of WooCommerce Extensions available, some of which are free, and some of which require a fee. From these extensions, one can find applications relating to accounting, payment gateways, marketing, reporting and more.

9. Room For Growth


As simple as WooCommerce is as an ecommerce platform, it also allows you to exercise some growth and expansion in terms of how you manage your store, products and customers.

For example, modifying templates is made easy whether users want to do so directly via the theme files, or whether you use the many hooks & filters. WooCommerce also has various APIs ready to be used for building extensions, along with an extensive documentation library, so that users can get to know how WooCommerce works, inside and out.

10. Because WooThemes



Finally, one of the very best reasons for WooCommerce being perfect for ecommerce startups, is because of WooThemes themselves.

WooThemes have been around for a while, producing stellar WordPress themes, extensions and plugins, including WooCommerce. They  have a wonderful track record of being reliable and exceedingly professional with both their products, and their support system. On top of a myriad of real, contactable people to talk to, WooThemes users can benefit from community forums, video tutorials, and more.

11.It Looks Professional


WooCommerce might be free to install, but that does not mean it does not look professional. The platform includes detailed order tracking and customer engagement tools, which allow your customers to look at their past orders and get updates of their delivery statuses. It also comes with different shipping options and tax settings. When customers see how organized your online store is and how easy it is to pay for the products, they will be very impressed.

12.It’s Very Secure


The great thing about WooCommerce and its POS is that it is regularly updated, so you do not have to worry about any security issues. Since it is updated on a regular basis, it will always be compatible with newer versions of WordPress and will not experience a lot of bugs. If a bug does get into the system, technicians will have the issue resolved quickly. You will not have to worry about this plugin giving your computer any viruses.

 

So there you have it, ten very good reasons for why you should strongly consider using WooCommerce to propel your first ecommerce project to success.

To learn more about how WooCommerce can benefit ecommerce startups, check out the section on WooCommerce on the WooThemes website.
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Top 7 Benefits of Online Payment

Top 7 Benefits of  Online Payment


We are living in an information technology age. Major businesses are getting online. How about you? One of the ways in creating a more convenient, faster, and an increased revenue business environment is to have an online payment. There are many advantages of having an online payment for your business. Know these advantages and you'll get ahead with your competitors using traditional payment methods.

Advantages of Online Payment



The ability to take payment for goods and services online presents several significant advantages to you as a business owner.

Many Internet users expect speed and convenience. They want what they want, when they want it. By offering Internet shoppers the ability to make a purchase and pay for it online, you’re helping to facilitate their needs and desires. You’re enabling them to make their purchase at any time of day or night. Basically, your online store-front is open for business 24 hours a day, 7 days a week, 365 days a year.

By allowing users to purchase goods and services online, you’re allowing them to pay for items on their own terms as well.

Independence and freedom play a role. Users are able to make purchases on their own without any reliance on another individual. They do not need to wait for the assistance of a sales associate to make their purchase, they do not need to wait an extensive period of time for approval of their purchase because everything is automated, and they do not need to write down a phone number or other information to contact someone to make their purchase. It’s on their terms, and they like that.

Automated online payment processing can benefit your business in the form of reduced costs.

You do not need to pay someone to process your transactions, and you do not need to pay to produce paper invoices and statements. Think of the additional time automated online payment processing can save you as well. You or an employee will not have to spend time processing payments yourself. Your time will be free to be better used on more important business matters.

Having your site set up to take online payments portrays a professional image and boosts the credibility of your operation in the eyes of the consume

It shows that you have taken the time and have invested the money to develop a well-run operation.

You may experience increased sales.

Why? Many of the purchases made online are impulse buys. Living up to consumer expectations is key to your success!

What are you waiting for? Take advantage of this online payment method. Know your bank if they offer online banking. Don't be left behind. Keep ahead with your competitors.
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Five reasons why taking payments improve customer service – the five ‘Cs’
























1. ChoiceYou can offer a wide range of payment options
2. ConvenienceThey remove the need for invoices, cheques, cash etc
3. CreditThey may allow purchases that would otherwise be delayed
4. ConcessionsDiscounts to encourage online purchases
5. Competitive Edge

 Five reasons why taking payments increase profitability

























1. ConvenienceRemoves administrative resources required for invoices etc
2. ImmediacyCredit cards enable instant purchasing (without delay)
3. Better cash flowPayment at the time of purchase rather than 30-day invoicing
4. GrowthOpen additional payment channels via the phone, mail order etc
5. Competitive EdgeMatch and beat the services of your competitors and gain the edge

PayPal is an e-commerce business allowing payments and money transfers to be made through the Internet. PayPal serves as an electronic alternative to traditional paper methods such as checks and money orders.Top 7 Benefits of  Online Payment gateway paypal.

1. Credit card security: When you sign up for a PayPal account, you type in the credit cards and bank accounts you wish to use for purchases one time on the PayPal secure system. Once that is accomplished, you never again have to disclose your credit card information online. By paying with PayPal, you keep your credit card information private, meaning that you can shop without worrying about a hacker downloading your account data from your online merchant.

2. Flexibility: Relieve yourself of the embarrassment and hassle of trying to purchase goods and services online only to have your credit card declined. Because you can set up multiple bank accounts, debit cards, and credit cards to fund your PayPal account, you can rest assured that your PayPal purchases always go through the first time. PayPal will then look for funds from your sources based on the order you define.

3. Send money: Whether you need to send money to a child at college or a friend in trouble across the globe, PayPal users can instantly transfer money to them with just a click of the mouse. Save time and money over costly Western Union style transfers while getting money to where you wish to send it faster than ever.

4. The iPhone App: The PayPal iPhone application makes it easy to shop online and transfer money wherever you are. All you have to do is visit the Apple iTunes store and search for the PayPal app and you will be ready to transfer, send money, pay bills, review your transaction history, and make purchases right from the palm of your hand. Because PayPal will ask you to confirm transactions with a PIN, you can rest assured that your finances are safe should your iPhone be lost or stolen. If you meet someone you need to pay while out on the town, just bump iPhones and make your transfer.

5. Online Auctions: How could anyone talk about PayPal without mentioning eBay? Because PayPal is integrated with the online auction powerhouse, you can place bids and make purchases safely. Buyer protection and a structured complaint resolution process means that eBay bidders have more protection than most credit card holders when it comes to one of the most popular online shopping sites.

6. Cost: One of the best reasons for using PayPal is its cost: free. That’s right. No annual membership fees, no processing fees, no service charges. Shoppers using PayPal get all the powerful advantages associated with the service and do not have to pay one dime.

7. Discounts: PayPal sponsors special discounts for customers that shop with PayPal at selected retailers. Users who visit www.paypal-shopping.com can find the latest special offers from companies like HP, Barnes & Noble, Wal-Mart, Nike, and more. The bottom line is that PayPal can save you money on the things you need at the places where you shop. To take advantage of the savings all you have to do is copy the special promo code from the PayPal shopping Web page and paste it into your order at your merchant’s site when you pay with PayPal.

 

Do you have products or services you want to take payments for online, but you're not sure where to start, what the process is and how it all works?
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22 reasons to hire a freelancer

22 reasons to hire a freelancer


If I put myself in the shoes of someone looking for a new website, I understand it’s tricky to find the individual or company you’re after. The reason being is that there are so many of us freelance web designers and large web design agencies out there.

So, how do you choose the right one and how do you choose whether you want to work with a freelancer or a large agency? Professional Web Designers can be found all across the your country or around the globe. The challenge for you is to find one whose work you like and one that fully understands the marketplace.

As a small business owner, you can only do so much yourself. Sure, early on, you’ll have your hands in the marketing, accounting, sales, and customer service, but as your company grows, you’ll need to find others who can help you take on some of these tasks.

Well, it often comes down to personal taste when you view the work in their portfolio, and also the testimonials from past clients on their website should also play a large part in swaying your choice.

According to The 3rd annual 2013 MBO Partners State of Independence in America Workforce Study, the U.S. has 17.7 million independent workers. That’s an increase of five percent from 2012 and 10 percent from 2011.

“Nearly $1.2 trillion in total income was generated by these independents, up a strong 20 percent from 2012. In addition, independent workers spent over $150 billion on non-payroll/
contractor expenses, helping to boost the recovering US economy.”

As impressive as that is, even better is that as you aim to grow your small business, freelancing professionals can help you.
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They come in a variety of professions and can give you the assistance you need to accomplish tasks and projects you either don’t have the time or the expertise in house to do.

1. The cost


Lets kick off with the obvious one everyone will have at one point considered.

The average freelancer doesn’t have anywhere near the overheads of an established agency such as office space (if the freelancer does have an office, it’s likely to be smaller and with no staff) and staff so here is an immediate and tangible saving that you as a client can make.

 

2. They’re experts at what they do.


While you may only be marginally good at updating your company’s social media profiles, a marketing consultant or agency does this for a living, so they’ll know better than you what tactics to use to get the best results.

3. They can do it faster than you.


Early on in my marketing company’s history, I tried designing my own company logo. It took me days…and looked like junk. Spending a few hundred dollars with a freelance designer, I had a gorgeous logo in a day.

4. They’re cheaper than you think.


Say the word “agency,” and you see the panic in an entrepreneur’s eyes. Sure, hiring a top New York ad agency will cost more than you probably make in a year, but that’s not the only option. Smaller firms offer packages based on your needs, and can be more cost-effective than paying a full-time salary plus benefits. If your budget is even smaller, a freelancer early in his career might do.

5. They’ll fill in the gaps in your knowledge.


You know you need a great website, but you don’t have a clue about colors and layout. A professional can guide you to the best decision for your company, so you don’t have to be knowledgeable at all. Hand over the keys.

6. You can work with them as needed.

If you only need 10 blog posts, you can hire a writer to create them. You’re not stuck paying the salary of an employee who now has nothing else to do.

7. Simplicity


It’s easy for your project to become one of many when working with an agency.

Many agencies tend to have at least one “flagship” client who demands more of their time and effort than all of the other “smaller” clients and often they’re paying for the priviledge so naturally agencies will always find more time for these clients and perhaps a little less for the smaller jobs which of course are still important, are less important. A general rule of thumb with a lot of freelancers is that they tend to work from project to project or have only a couple of projects active which means a greater level of focus on yours.

8. We’re always here


Freelance is tough business, we work irregular hours to compete, often more than the 5 days a week our agency counterparts work and as such you’ve got a much better chance of pushing your project through quickly with a freelancer who may opt to work on it outside of traditional office hours such as weekends or into the night.

This isn’t to say that all freelancers work all the time of course! We’re still human and like free time as much as everyone else.

9. Direct chain of communication


If you’ve ever hired an agency in the past you’ll find that usually you’ll deal day to day with an account manager who then passes on your requirements and changes to a designer or developer who implements them then advises your account manager when they’re done.

Freelancers these days have to be experts in a number of disciplines. It’s no use being a great designer who can’t clearly communicate with their clients. Freelancers generally have excellent procedures in place for handling both the client liason aspect of the project as well the actual implementation.

This gives you the confidence that when you’re passing on your requirements for your project that you’re actually passing them directly to the person who will be doing the work!

10. Your project is more important to a freelancer


This may sound like a bold statement but freelancers tend to work from project to project so yours will more often than not be the most important thing they’re working on.

Agencies tend to operate with more clients and prioritise work differently, often based on the size of the client. If your project is competing for attention with a £250k website launch there’s a real danger your project may move down the todo list in favour of the big multinational company account who have demanded a launch day for a new promotion at short notice.

11. Speed


Dealing directly with the freelancer who is working on your project often shortens the time to completion of your project.

There’s no chain involved in getting your requirements implemented and changes can be done straight away rather than falling into the inbox of a designer in an agency who may have 20 other jobs their boss has asked them to complete by the end of the day.

12. Freelancers have networks too


At this point as a client you may be half convinced about trying the freelance route when it comes to your next project but are perhaps thinking that if you hire an agency, you’re not only hiring someone who specialised purely in web design but a complete solution which gives you access not only to a designer but perhaps also a developer and a copy writer and someone who specialises in search engine optimisation.

This is of course true, by hiring an agency, you’ll get enough resource to complete your project and the cost of the project will reflect this.

However, don’t for a second think that freelancers don’t have great networks of contacts too. We stick together and work together on projects based purely on requirements rather than keeping all these staff on salary.

13. We do the work anyway


This may come as a surprise to some clients but I can certainly speak from experience here. That project you’ve just paid an agency £900 a day to complete – well, I did it for you anyway but for much less money.

Agencies often call in freelance/contract talent to work on projects that they don’t want to turn down but don’t have the in-house resource to complete at the time. I’ve worked on a number of projects as a contractor with a wide range of agencies who have effectively collected a pay-cheque at the end of the project and paid me my “share”. Why not consider removing this excess cost from day 1.

14. You’re hiring the right person for the job


As I’ve mentioned earlier in this list, your project will have specific requirements. When you’re looking to award the project you may find an agency who specialise in what you need. You might find one who does many of the things you need and can provide the remaining resource (usually a freelancer!) to do the job.

When you look around for a freelancer, you’re going to be able to find someone with an exact skill set to complete your project on time and budget.

15. Integrated Marketing


Too many small businesses fall victim to the “build it, and they will come” philosophy. A professional website designer will integrate proven marketing techniques into the Web development process to ensure that sites receive targeted traffic and generate leads or sales.

16. Improved Aesthetics


A professional website designer can analyze your existing promotional materials and integrate these elements into a coherent design for your business’ Web presence. This allows for a more custom marketing presence than can be obtained by using templates included with off-the-shelf software packages or online services.

17. Cheaper than Hiring Full Time Staff


Hiring a full time member of staff is expensive and inflexible, especially in terms of web design as once a site is finished it’s unlikely that a full time position can be sustained on just site updates alone. A freelancer, on the other hand can scale down their involvement with your site, or their involvement could cease entirely in favour of someone with a different skill set depending on your needs and the needs of your business.

18. Cheaper than a Web Design Company


A web design company by its very nature has high overheads and requires support staff to help it run, so it is quite normal that a freelancer will cost a lot less than hiring a company or agency to complete the work on your website.

19. Better Budgeting & Cost Control


A traditional Web Design company will be more interested in larger projects as their services are by nature less scalable, it simply isn’t worth their while to take on smaller projects. In contrast a freelance web designer values projects of all sizes and can offer bespoke services to suit the ideas and needs of the individual client. A good Freelance Web Designer will help you to manage the costs of the project, suggesting ways to cut costs if appropriate.

20. Bespoke Content Management Solutions


Content Management Solutions (CMS) allow a client to easily add to their web site after it has been developed, the normal way to offer CMS is via a bespoke solution. As freelancers are more flexible they can offer alternative solutions to managing web based content, such as cheap third party solutions (depending on the technical ability of the client) and low cost ongoing site management.

21. Dependent on the work that you provide


A freelance web designer is more likely too; care about each project, treat you with respect, return your calls, notify you promptly if problems arise, keep in contact and deliver the project on time, and by nature more able to offer a flexible service to suit the needs of their clients, they are usually able to choose their work schedule and have the ability to work out of normal office hours if required.

22. Aftercare Service


An aftercare service of some kind is essential to keep clients happy, no matter what field of work you are in. With websites, clients like to know that you will be on hand to help if they are having problems with the website you built. Unfortunately, larger agencies often have trouble offering a solid aftercare service because they don't have any extra time; this is often due to the number of clients they have and the number of services they offer. Clients often feel cheated when this happens, or so a number have told me.

 

Tips for Hiring a Freelancer or Agency

As I said, if money is a major concern, look for a less-experienced freelancer. Just realize: you might need to put more time into working together if he doesn’t yet have the experience to take your requirements and run with them.

Outline exactly what you need. Do you just need content for your website, or will you also need regular blog posts? Bundling multiple projects together might help you save some money.

Look on Elance, oDesk, and Craigslist for professionals, as that’s where they tend to hang out. You can post your project and accept proposals from multiple candidates from around the world. This is nice because it gives you the chance to look at the portfolios and find the best fit for your needs.

What roles are best given to freelancers and agencies? Tasks like:

  • writing web or blog content

  • designing a logo, brochure, or website

  • managing your social media

  • building your marketing strategy

  • writing press releases and pitching the media

  • programming for your site

  • administrative tasks (that don’t require being in-person)


If you find that you have a lot of projects in a given area, like design, weigh the costs of outsourcing the work versus hiring internally. There’s usually a tipping point where it’s better to bring the work in-house, but until then, keep an eye on your expenses with freelancers or an agency.

Once you outsource the work to a qualified individual or team, you’ll have the breathing room to tackle the rest of your endless to-do list!

 
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Tuesday, August 19, 2014

43 Reasons Why a WordPress Website is Better than a Traditional Website for Your Business

43 Reasons Why a WordPress Website is Better than a Traditional Website for Your Business


What began as a blogging tool in 2003 has grown in less than a decade to become the largest self-hosted Content Management System (CMS) platform in the world, used on millions of sites and seen by tens of millions of people every day.

In simple terms, a content management system allows you to manage your content in a structured environment. It stores all of your documents, images, videos and any other type of online content in an organized way, so that you can easily add, retrieve, edit, delete and publish your content quickly and easily.

Content management systems also allow multiple editors to access, manage and work on the content, and publish it under different sections of the site.

Easy of Use


WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

Manage Your Website from Any Computer


WordPress is browser-based. You can login from any Internet connected computer and manage your site.

 No HTML Editing or FTP Software Required


WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

 Search Engines Love WordPress Sites


The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

You Have Control of Your Site


No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

The Design of Your Website is 100% Customizable


WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

 A Blog is Built-in and Ready to Go


Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

Save Money – No longer do you need to send the most basic text changes to your designer or even have your designer add new pages for you. Make the edits yourself whenever you want and save the money you would’ve paid your designer for more important things by adding new pages on your own. Times are tight and managing your own content for your Web site is a great way to contribute to saving costs.

Greater Accessibility – Make changes or add content from any computer in the world with Internet access and a browser without the need for additional software or fixing firewall settings.

Speed of Communication – Since you don’t have to wait a few days for your designer to make those basic changes, the content on your Web site and be altered immediately by you, thereby giving your Web site visitors the most timely and current details possible.

Consistency - No matter how many pages you add in page template format makes visitors less confused

Better Time Management – Add content and then schedule those posts to publish on your site on whatever day and time you want. You could write an entire 12-week e-course, for example, break it up into 12 pieces and have each automatically post to the site at the same day and time each week for 12 weeks.

Ease of Membership Site Rollout – With the addition of a few plugins, a WordPress blog can evolve into a full service membership site with as many levels as you would like.

Social Networking Friendly – Automatically integrate your blog posts with social media like Twitter, facebook, Linkedin instead of having to go to each one, login, and make a post that you’ve just added something new to your website.

Engage with Current Media – Easily add audio and video to posts and pages.

Creative Welcoming – Integrate any design within an hour or two in comparison to other CMS (Content Management System) tools that all look alike because of their stringent design constraints.

Ultimate in SEO Friendliness – The construction of WordPress blog code is consistent and streamlined without excessive HTML code that Google finds very inviting for indexing. Plus, with the right setup, you’re able to customize every page or post you make to give you the highest possible probability of getting your pages in high search results positions.

Inspiring – Participating by adding posts and pages and managing your own content becomes “fun.” When you see the results from your OWN efforts instead of farming out everything, you become fueled even more to add more content.

Search Engine Magnetism – As a result of your inspiration to post content more often, your frequency of contribution will attract Google robots and other search engines like magnets. The robots will search your entire site every day looking for new content and new pages and changes they can index. New pages get indexed in hours or even MINUTES when you commit to adding new content over time. Many of our HereNextYear posts and WebsiteWaves.com pages have been published and displayed on Google’s organic search in under 30 minutes! Try that with a traditional Web site!

Growth potential - No need to update navigation when you add pages; links to new pages will be added automatically based on what “category” or categories you assign your posts and pages to. This all happens in the admin area instead of manually editing javascript menus and complex PHP include files.

Insanely Fast Learning Curve - Learning to edit content, post new pages, add photos and images is as easy (maybe even easier) than using MS Word. Figuring out these simple procedures on your own would only take a novice a few hours. With initial one-on-one training by phone from an expert WordPress trainer like we offer at HereNextYear, all of these functions can be performed by YOU in under an hour…even if you have no design or programming experience. There are two and three FULL-day classes just to learn the BASICS of Dreamweaver or FrontPage. I know…I used to teach them! WordPress blog software is by far, the easiest tool to learn how to maintain content on your Web site.

Improved Security – One of the subjects “against” WordPress or other blog software that use plugins (plugins are small add-on programs to enhance the capability of the blog software) is that hackers can break in to your Web site. But, the exact opposite is in fact true: If you have the right people involved in the setup of your WordPress installation, your blog site can be hacker-proofed even more securely than a traditional Web site. How can that be true? Because there is an actual process to “hardening” a WordPress installation. But, you just don’t hear designers or developers hacker-proofing traditional Web sites. See the difference?

Inspires Repeat Visitors – The fact that you are inspired to add new content frequently will also encourage and increase your repeat visitor numbers. When people like what you contribute to the Web, they want to know when you add more. That’s where RSS feeds (Real Simple Syndication) come into play along with automated notices by email that new posts have been made. These announcements trigger former visitors to come back to read the rest of the article, or in the case of RSS, visitors can subscribe to receive the entire post through their RSS reader or mobile device. This is not just the “future” of how communication will evolve in a few years, but this is NOW, TODAY. If you are not experienced with how RSS works, having a blog site will introduce you to its importance for sure.

Two-Way Communication with Visitors - Through the use of blog comments, you are no longer restricted to one-way “outbound” communication with visitors like you would be with a traditional Web site. Sure, you can always have a “contact us” page on your traditional Web site, but blog comments allow for anonymous two-way discussion between you and your readers. And, every time someone makes a comment to one of your posts, the inclusion of their content full of keyword phrases helps you to build better search positioning. It’s like getting free SEO help from the general public!

Increase Your Perceived Industry Authority – Making frequent posts and sharing your opinion on what’s happening in your industry offers so much more potential for establishing rapport with your audience than a traditional Web site could offer. Why such a difference? Because traditional Web sites just take too darn long to format. Even if you open Dreamweaver and copy an existing page to create a new one, you still have to format all that content, upload it to the right directory, assign page permissions, add the page manually to navigation….UGGG! A WordPress blog will allow you to add new pages in as little as five seconds! Period! And, that page can be set to appear in navigation on every other page on on your entire Web site in the click of a button. You just can’t afford to spend that much time to make that many additions of content pages in such a short amount of time with a traditional Web site. And, when you’re “reporting” on industry happenings, and giving your opinions, speed is of the essence. That’s the difference.

More Brand Awareness – Since the common approach with a blog site is to build out the site into an industry-specific authority resource with hundreds or even thousands of pages of content, the number of opportunities for the general public to see your brand identity is multiplied exponentially over and above the traditional 10 to 30 page Web site.

Immediate Identification of Hot Topics Among Your Audience – If you make 10 posts and get one or two…or even no comments at all, and then all of a sudden you post a topic that brings 20 comments, you learn immediately of an interest. This is a highly valuable opportunity that you normally don’t see with a traditional Web site, unless you pay for a bunch of custom programming to create some forms and surveys. The utility to allow blog comments is included with every Blog installation automatically with no custom programming required.

Better Anchor for Original Articles – When you publish articles to directories and blog networks, you first want to post it to your blog site. Why is a blog site “better” for this than a traditional Web site? Because of the automatic archiving feature within every blog setup.

Automated Syndication – Blog posts can be automatically converted to RSS feeds and syndicated to blog directories and other peoples’ websites.

Backdoor FREE Entry to Yahoo! Search Addition – When you submit your RSS feed manually to Yahoo! you don’t have to pay their $299 listing fee as your site will be indexed for free.

24-Hour Listing in Bing/MSN – Adding the RSS feed to Bing/MSN is the fastest way to have your site indexed and it is common for even new sites to appear in Bing/MSN within 24 hours using this method.

One-Step Posting – It might sound like I’m repeating myself with “ease of use” or “ease of learning” already listed as a benefit, but this one is different. How many ways are there to add content to a Web site where you truly only click a single button to make the content appear live online? Only one that I’ve found and it’s through blog software. There are no 10, 5 or even 3-step processes to publish content live. It’s one single step.

You Control the Discussions – With traditional Web sites, the “old school” way of communicating with visitors was to add a forum or chat room. The problem with those was the need for maintaining the posts from spammers and removing discussions and predatory accounts that could threaten the integrity of your business. Blog sites changed all of that. You begin the topic of discussion. Your visitors make comments to the discussion you started. But, the comments people make are approved by you before anyone ever sees them on your Web site. It’s the best of all worlds without the worry of defaming your business with unacceptable posts.

Re-Ignite Your Ideas – By having the ability to add content to your Web site in a way that is easy, fast, and requires no technical skill, you will be amazed how ideas for “what to add” will no longer be a problem. In fact, you’ll be more worried about what to write about….first! Create content about industry happenings, product reviews, or educational steps. The limits are truly endless. You’ll never run out of things to add to your blog.

Increased Functionality with Lower Cost – Thousands of pre-written programs called plugins can increase the functionality of your out-of-the-box blog software. Traditional websites require everything to be programmed. Even if you find an available PHP or ASP script to work with a traditional website, there is usually significant integration work and customizing required, whereas WordPress plugins are usually a 3-click install process.

Multi-User Capable – WordPress offers multi-user capability so that larger companies with marketing departments, for example, can offer editing power exclusivity or even read-only mode to others.

Free Upgrades – Unlike traditional Web site software like Dreamweaver, PhotoShop or Flash, upgrades to WordPress blog software is free.

Universal Platform – With the economy the way it is, designers and Internet marketing service providers are closing their doors and disappearing even more quickly than when I got started in this business in 1996. You’ve got to be careful these days. With traditional Web sites, very rarely will a new service provider agree to pick up where the old designer or developer left off. The result is that the new provider will want to charge you for starting from scratch. Conversely, almost anyone with basic PHP and MySQL experience can jump into your WordPress blog site project in a moments notice if something was to happen to the helper(s) that got your blog site setup for you in the first place.

Safety – Add images and media by uploading to server from within your secret admin area instead of through traditional ftp and risking deleting important files or uploading to the wrong directories

Freshness – Easily change your site layout and appearance by swapping themes. Great for temporary changes for holidays or seasons.

Reduced Loss of Work – Your work is automatically saved as you type even if you haven’t published your blog posts live to the web yet.

Mobile Readiness - No need to produce a second Web site just for mobile users. WordPress automatically recognizes if a person is viewing the site through a Web browser or mobile device and configures the content to be viewed appropriately on either.

Ease of Printing – Designers are notorious for creating Web sites that are too wide to print. With a simple plugin, all your WordPress blog site content can be easily printed in easy-to-read format…without creating duplicate “printable” versions of pages. No need for sacrificing screen view design just so that people can print the pages.

 
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101 Ways to Improve Your SEO with wordpress

101 Ways to Improve Your SEO with wordpress


Search engine optimisation: one of the most (if not the most) controversial digital marketing topics. Some say that content marketing is the new SEO. Others say that it’s possible to link your way to the top of Google. Matthew Woodward, on the other hand, will tell you that it’s possible to rank a blog (and yes, even make it to the top 100 in Technorati) with zero intentional backlinking efforts.

There seems to be no clear answer to what works and what doesn’t … because, well … there is no clear answer to what works and what doesn’t. Different people with different skill sets can make different things work for their website’s SEO.

SEO doesn’t have to be difficult though — you just need to think it through, discover what works best for your site, and (above all) track your progress to see what is/isn’t working.

To get you started with that, here’s a colossal list of 101 SEO tips (similar to a recent post we ran on 101 conversion optimisation tips). It describes a variety of SEO strategies and tips — every webmaster in every industry will be able to take something (or 101 things) valuable away after reading this post.

To help you digest each of the following hundred-and-one tips easier, I’ve organised them into 5 categories:

  • keyword research & optimisation (how to discover which keywords you should target and how to optimise your site to rank for them)

  • content marketing (publishing and distributing online content)

  • social signals & user engagement (the two complement each other)

  • branding (getting you recognised on the Internet)

  • competition analysis (knowing how your competitors works is something you can turn to your advantage

  • general (miscellaneous tips that don’t fit into any of the above categories)


SEO Jargon You Should Know


Just like every other industry, SEO has its own set of jargon and legalese. Here are a few definitions of very fundamental terms, just to make sure we’ve covered all the bases.

SERPs — search engine results pages
keyword — a word or phrase someone searches the Internet for (e.g. “weight loss tips”)
long-tail — long keywords with low monthly searches and low competition (e.g. “weight loss tips just before running a marathon”)
social signals — social shares; in essence, they signal to Google that your site is a popular ‘un; the more you have, the better
backlink – an inbound link from a site to yours (verb form: backlinking, linkbuilding)

Now that we’re done with that, let’s get into our first segment on keyword research & optimisation.

Ready? Set?

There are an almost unlimited number of ways to increase traffic to your blog, but if you’re stuck for ideas, here are 101 simple tips to get you started. Enjoy!

Content Is King



  1. Write eye-catching headlines.

  2. Write excellent content — make a name for blog as a source of informative, useful, funny, entertaining, or inspiring articles.

  3. Write longer posts — expand on your content, fill out your blog posts and create truly epic content.

  4. Write shorter posts — follow Seth Godin’s example with short but sweet posts.

  5. Write more often — the more content you can produce, the better.

  6. Blog on a consistent schedule so your readers know when to expect new content.

  7. Write list blog posts — they get more traffic than any other kind of post.

  8. Write about current news stories.

  9. Write about topics trending on Twitter and in Google trends.

  10. Search forums in your niche to see what people are talking about and write an article about it.

  11. Ask your readers what they’d like you to write about.

  12. Write about something controversial and start a debate.

  13. Use link bait techniques to write content that promotes massive sharing.

  14. Explore your analytics, find out which is your most popular content and create more of the same.

  15. Interview influential people in your niche/industry.

  16. Create a “best blogs” list post and let the bloggers know you’ve included them — a bit of flattery can go a long way.


Enhance With Multimedia



  1. Use eye-catching photos and graphics to draw attention to your posts.

  2. Create Pinterest-friendly graphics with text on top of images to encourage people to pin your posts.

  3. Create an interesting infographic and share it with everyone you can think of.

  4. Upload videos to YouTube and Vimeo — make sure a link to your site is in the description and the video.

  5. Produce a podcast and distribute it through iTunes.

  6. Convert some of your content into a presentation and upload it to SlideShare.

  7. Host or take part in a webinar.

  8. Transcribe your videos and webinars for extra content.


Be Social



  1. Create a Facebook page for your blog. Use it to communicate with your readers and post a notification every time you publish a new blog article.

  2. Tweet all your posts when you publish them.

  3. Link to your posts on your Google+ page when you publish them.

  4. Use social media scheduling software like Buffer to post automatically on social media at the best times of the day.

  5. Link to your old posts periodically from your social media accounts.

  6. Join a collaborative Pinterest board and tap into the audiences of all the other bloggers pinning to that board.

  7. Regularly pin images from other sites. The more you pin, the more followers you’ll attract on Pinterest. Make sure your blog address is in your profile!

  8. Create a Tumblr blog and add content related to your niche as well as re-blogging content from your own site.

  9. Set up an Instagram account and tell your followers when you publish a new post.

  10. Comment on other blogs with insightful, useful comments.

  11. Link out to other bloggers generously.

  12. Share others’ posts on Facebook and retweet useful information to your readers.

  13. Reach out to other bloggers through their blog, by email or on social media — build relationships.

  14. Follow all the followers of other influential bloggers in your niche on Twitter.

  15. Include social sharing buttons on all your posts.

  16. Swap sidebar links and buttons with other sites.

  17. Include quotable phrases in your content and use Clicktotweet to encourage sharing on Twitter.

  18. Encourage engagement on your blog by ending your posts with a question.

  19. Link to all your posts with StumbleUpon.

  20. Add some of the users Twitter recommends you to follow every day — a percentage will follow you back.

  21. Reply to your comments and emails — show your readership that you’re interested in what they have to say

  22. Join blogger Facebook groups and communities to share knowledge and help to promote each other’s content.

  23. Create a LinkedIn profile with a link to your blog and contribute to groups and discussions in your field.

  24. Submit your best posts to Digg and Reddit.

  25. Add your favorite blogs to your blogroll – they’ll notice and may return the favor.

  26. Ask your blogger friends to include you in their blogroll.

  27. Collaborate with other bloggers to produce and share content.


Guest Posting And Link Building



  1. Guest post on other blogs — try pitching to one new blog every week.

  2. Include a link to your blog in every single online profile you have.

  3. Set up a free blog related to your niche with supplementary content on Blogger, Livejournal, Typepad etc. and reference back to your main blog.

  4. Invite others to guest post on your blog — they’ll send traffic your way when they link to the post.

  5. List your blog in as many free blog directories as you can find.

  6. Do interviews for other blogs.

  7. Take part in link parties and blog carnivals.

  8. Include your blog’s URL in your email signature.

  9. Post helpful information in forums related to your niche and include your blog’s URL in your signature.

  10. Post helpful articles on sites like Hubpages and Squidoo with links back to your blog.

  11. Submit articles to syndicated article directories like Ezine Articles. If your article is re-published on another blog you’ll benefit from extra links.

  12. Write and syndicate a press release linking back to your blog.

  13. Use a link inspection tool like Open Site Explorer to find where your competitors are getting links from and copy them.

  14. Add your blog to Technorati.

  15. Syndicate your blog on Amazon Kindle.


SEO



  1. Interlink your blog posts — link to old posts from new ones and edit old posts to link to more recent ones.

  2. Install a related content plugin to link each post to several other related posts.

  3. Use keyword research tools to write about the things that many people are searching for.

  4. Install an SEO plugin like All in One SEO Pack or the Yoast SEO plugin and optimize your site for search engines.

  5. Use relevant keywords in your image file names and alt tags.

  6. Use keywords in your post title and subheadings.

  7. Link out to authority sites in your niche.

  8. Set up Google authorship on your blog.


E-books And Freebies



  1. Run a blog giveaway or competition.

  2. Put an opt-in form on your website and send out a free newsletter.

  3. Publish an e-book and sell it or offer it for free on Amazon Kindle. Make sure your web address is in the first 10% of the book so it shows up in the sample.

  4. Write an e-book and offer a generous affiliate commission to encourage others to distribute it and link to your site.

  5. Create a free report and get site visitors to tweet or post about your site on Facebook to access it

  6. Offer a free e-course or digital product and encourage your readers to tell people about it.


Offline Ideas



  1. Include your blog’s URL on your printed business cards and give them out to everyone you meet.

  2. Attend blogging conferences and networking events — distribute your business cards!

  3. Speak at conferences and special events.

  4. Tell your friends and family about your blog.


Other Miscellaneous Ideas



  1. Enter blogging competitions — your blog will usually be promoted on the website hosting the competition and social media for free.

  2. Answer questions on Yahoo! Answers and leave a link to your website.

  3. Ping your blog posts with a tool like Pingomatic.

  4. Create a WordPress theme and include a link to your site in the footer.

  5. Choose a beautiful theme for your blog.

  6. Review products and share your content with brands. They may link to your site from their social media accounts

  7. Ask a bigger blogger to be your mentor and start a case study about improving your blog.

  8. Submit photographs to free stock photography sites and Flickr and ask for a credit link back to your site.

  9. Include a link to your RSS feed.

  10. Include links to read your blog via Bloglovin‘.

  11. Link to your best and most popular posts from your sidebar.

  12. Go back to old posts and edit them to update and improve them from time to time

  13. Optimize your website for viewing on mobile devices.

  14. Include different ways to access your content such as category and date archives

  15. Include a search function on your blog.

  16. Create an app for iPhone or Android.

  17. Be helpful and be nice — be likeable and help to solve people’s problems and they will send traffic your way with no encouragement required.


That should be more than enough to get you started but if you have any other ideas, please let us know in the comments.

 
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15 Most Common SEO Mistakes with Solutions!

Most Common SEO Mistakes with Solutions!


Search Engine Optimization, or SEO, is a topic that most WordPress developers at least have a minimal grasp on. The general premise is simple enough: if your website is fast, highly linked, and optimized with the right keywords, you stand a good chance at ranking well on Google (and other search engines, if you care about them).

However, a basic understanding doesn’t always guarantee that you’ll develop WordPress based websites or tools that are SEO friendly. It’s possible that you are making one or more mistakes related to Search Engine Optimization without even realizing it.

Here are four of the top SEO mistakes that WordPress developers should avoid, and ways that you can stay on Google’s good side.

1.Installing WordPress on a Subdomain


If you work within an agency or in a client facing role of any kind, you certainly know better than to argue with your customers. However, this is one instance in which you should be very firm: clients should not add their company blog to blog.domain.com.

With regards to SEO, a subdomain is viewed as a separate domain with its own authority and ‘rating’. If a client is creating a new website and a new blog, and their blog is hosted on a subdomain, this means that incoming links to the blog (where they will probably be creating a majority of their link worthy content) will not pass any authority to their site domain.

On the other hand, if the blog is installed in a subdirectory, as is most common, incoming links will pass authority to the site domain. This can help build a website’s reputation and increase the amount of inbound links twice as fast, especially if the client’s content is mostly housed here.

This topic is one that is regularly discussed by SEOs, especially because there are times in which a subdomain installation might be a better choice. This Search Engine Watch article has more information on the theoretical situations that may lead you to choose a subdomain over a subdirectory, including a reputation management issue or desire to occupy an additional spot in the SERPs (Search Engine Results Pages).

2.Aggressive Credit Links from Themes or Plugins


This mistake is one that applies to any developers creating WordPress themes, or occasionally plugins.

Many themes have a credit link in the footer with a link to the creator’s website, which is common practice. However, aggressive credit linking can be a huge SEO mistake.

When you add a credit link to the footer of your theme, or somewhere below or within a plugin, this link essentially appears on every page of a WordPress installation on which it is used. This is known as a sitewide link. Sitewide links can be very powerful, and generally speaking, the more you get, the better your site authority will be.

However, Google’s algorithm has advanced to the point of easily detecting unnatural links, specifically sitewide ones. So if your theme or plugin ends up on thousands of websites, and hundreds of thousands of indexed pages, you could be in trouble. A sitewide link from a few sites may look natural, but from thousands of unrelated websites with different topics? It’s not going to make much sense.

Increasing your own website’s reputation through the use of aggressive credit links simply isn’t worth the gamble. To preserve your credit link without potentially subjecting yourself to a Google penalty, I recommend changing any footer or plugin credit links to nofollow.

Simply add the rel=”nofollow” link to your link as follows:







1<ahref=”http://www.wordpress.org” rel=”nofollow”>Theme by WordPress.org</a>

The credit link will still appear intact, allowing those interested in your work to visit your site, but no value will be passed. Essentially, the site using your theme or plugin won’t be seen as ‘endorsing you’, which won’t boost (or harm) your authority.

3.Not Taking Site Speed into Consideration


There are two ways that the speed of a WordPress installation affects a website’s SEO:

  1. Google prefers faster websites and will give them preference over slower ones in its ranking algorithm

  2. Users prefer faster websites. If users are driving up the bounce rate by leaving quickly because WordPress takes too long to load, Google will dock the site in its ranking algorithm


A study by Moz found that it’s not how long it takes your entire website or page to load that affects SEO and therefore ranking, but the time to first byte. Therefore, if your server is sluggish, or a plugin or dependency is wrecking the time it takes to load WordPress, your ranking (or your client’s) could take a hit.

However, keep in mind that this isn’t all just about what search engines want. Users want faster websites, too. Generally speaking, faster websites have lower bounce rates, and have higher conversion rates as well.

If you’re concerned about speed, you can use a CDN service like CloudFlare or Amazon CloudFront to speed up the load times of your WordPress site. You can learn more about using a CDN with WordPress by reading this article by Jacco Blankenspoor.

We also covered the overall topic of site speed in a recent article: “Speed Up Your WordPress Site“.

4.Ignoring SEO Altogether


Ignoring SEO altogether is, in my opinion, the worst mistake a WordPress developer can make. Ignorance is not bliss, and if you’re doing any kind of work for a client in which you are responsible for ‘making it work’, you owe it to them to have an understanding of how SEO can be used to improve their current circumstances or your own development tasks.

However, even if you work as part of a team, or will be handing your work off to a team in which someone responsible for SEO is employed, it’s still key to have some knowledge of how SEO works and why it is important. If you develop slow, weighty plugins or link heavy themes, or install WordPress without a CDN, you may simply be creating additional work for someone else further down the line.

If you’re new to SEO, or simply want a refresher course, here are a few resources you may find helpful:

What other tips do you have for WordPress developers looking to avoid making SEO mistakes? Have you made any mistakes in the past that you’ve learned from? Feel free to leave a comment with your thoughts and experiences.

5.Too Much Indexing


Your newest and hottest content needs to be indexed by every search engine out there. Your dummy page, on the other hand, doesn’t. If a search engine is indexing every single page on your site, whether it needs it or not, you’re generating more noise and not enough relevant results.

6.Relevant Tags


If you’ve got a massive block of text at the bottom of each post, search engines can’t make heads or tails of it, making this one of the most egregious SEO mistakes. Keep your tags specific and relevant.

7.Too Few Internal Links


Internal links are good for a lot more than just driving traffic to other posts on your blog; they also help search engines better categorize your site. Think of it this way; with just the one page, they have to draw all their conclusions from that page. Internal linking means search engines will compare several pages to find the common theme.

8.Irrelevant External Links


Just like your internal links need to be clear and relevant, your external links should be putting your site into a context. Again, search engines will compare your site and the sites you link to against each other to look for common themes. So look carefully at your external links before posting, to ensure they define you the way that you want.

9.Leaving Alt Tags and Titles Blank for Images


Search engines are great at text; images, not so much. Alt text and titles for images often tell search engines what they’re about, making it easier for your content to be found online. There’s a lot of argument about which is more important, but it doesn’t matter: Cover your bases with both.

10.Keyword Overdose


Keyword overdose is an enormous SEO mistake in two ways. The first is that if you use a phrase too often, it will lead to over optimization and most search engines will start to punish you for that. The second is that there is no better way to drive away readers and reduce links to your site. The best way is to keep them at an optimal level and avoid over optimization.

11.Relevant Headers


Just like people look at headlines to get the gist of the story and keep reading, so do search engines. Make sure your H1, H2, and H3 headers are all relevant to your post, preferably in different ways.

12.Missing the Forest for the Trees


This is, by far, the biggest SEO mistake. Most blogs are tightly focused on one topic, and everything in your SEO strategy, including everything above, should be focused on that topic. If you don’t have that big picture focus, none of your hard detail work will matter.
SEOPressor will help you keep both the big picture in focus, and keep an eye on the details, so search engines and readers alike know exactly what your site is all about.

13.Not Defining Canonical URLs


If you have never heard about canonicalization before then brace yourself - it can be a slightly confusing concept. In order to define it effectively I will turn to Matt Cutts, Google’s Head of Search:

Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

  • www.example.com

  • example.com/

  • www.example.com/index.html

  • example.com/home.asp


But technically all of these URLs are different. A web server could return completely different content for all them. When Google “canonicalizes” a URL, we try to pick the one that seems like the best representative from that set.

Put simply, if you don’t tell Google and friends which version of a page to index and rank, they’re going to try to figure it out themselves. The last thing you want is search engines having to pick from multiple instances what is essentially the exact same page. The solution is to provide them with a canonical URL.

This is essentially a three step process:

  • Tell WordPress how to present your site (i.e. http://www.yoursite.com/ or http://yoursite.com/).

  • Tell Google (using Webmaster Tools) which URL type you want them to use.

  • Use a plugin (such as the aforementioned WordPress SEO by Yoast) to ensure that canonical URLs are defined on each page of your site.


That may sound complicated but in reality it’s a piece of cake. You can find a complete guide to canonicalization in WordPress here.

14.Not Optimizing Your Site for Google+ Authorship


Like it or not, Google+ is here to stay. You may be surprised to know that it is the second biggest social network behind Facebook, beating the likes of YouTube and Twitter.

But I’m not here to talk about social media strategization. Instead I want to focus on the concept of Google+ authorship and how it can be utilized to strengthen your position in the SERPs and boost click through rates.

If you’ve not heard of Google+ authorship before, you’ve almost certainly seen it. Every search result in Google that incorporates a profile photo of the author is an example. Astonishingly, that little photo has been proven to boost clickthrough rates in the SERPs by 150%. Further, an experiment by Cyrus Shepard from Moz resulted in an additional 56% increase in clickthroughs. In short, by incorporating Google+ authorship on your site, you can attract more search engine traffic with the same rankings.

Getting Google to verify your authorship is not an entirely straightforward process but it shouldn’t take more than a few minutes and will subsequently offer you ongoing benefits. In short, it’s well worth doing. My favorite tutorial is by WPBeginner

15.Not Optimizing How Your Posts Look in the SERPs


This mistake is similar to the previous one regarding Google+ authorship, as it relates to your clickthrough rate in the SERPs.

It is borne out of an ignorance of the importance of what searchers see on Google as opposed to simply where they see it. Although the placement of a website on the SERPs (ie, 1 - 10) is a key factor, people can often be drawn to lower rankings if the titles and/or descriptions are compelling. That is why you should optimize each of your posts to give yourself the best possible chance of attracting a good clickthrough rate.

There are two things that you should concern yourself with:

  • The Meta Title: this is what will display on the SERPs in place of any headline you choose for the post onsite.

  • The Meta Description: Google may choose to use this in place of an excerpt from your post (which can often be nothing more than a confusing mass of words).


By default there is no way to define these in WordPress - you need a plugin to get the job done. You can either choose a standalone plugin (for which my recommendation would be Add Meta Tags) or a plugin that incorporates multiple SEO features (such as the aforementioned WordPress SEO by Yoast).

 

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